I was an art-director at this huge project - TV bumpers for Universiade Kazan-2013.

 

The concept is simple: young people are great at everything - when they are involved at street activities and later, when they redefine themselves to become great athletes. It was a great experience altogether, and I am very happy with the result.

 

27 videos were made according to guidelines - the main one for introducing the event, and one for each kind of sports.

 

The site of the whole event: http://kazan2013.ru/en

And this is how it was. By the way, all water sports were shot without water